Select Greens Interview on El Mehwar TV: Leading Egypt’s Agricultural and French Fries Export Growth

Egypt’s agricultural export sector continues to gain international attention, and this year, Select Greens proudly took center stage on El Mehwar TV through a special feature on the program “صنّاع الفرصة.”
The episode highlighted Select Greens’ growing role in advancing Egypt’s fresh and frozen food exports with particular focus on citrus, French Fries, and the rising influence of women-led companies in international trade represented in Engineer Howaida Hassan.

This media milestone reflects both the company’s growth trajectory and the expanding global demand for high-quality Egyptian produce.

About the “صنّاع الفرصة” Program

“صنّاع الفرصة” is a well-recognized program on El Mehwar TV that sheds light on success stories and emerging leaders across Egypt’s economic sectors. The episode featuring Select Greens reached a wide audience of industry professionals, entrepreneurs, and aspiring exporters reinforcing the company’s position as a trusted player within Egypt’s export community.

Select Greens: Elevating Egypt’s Agricultural & Frozen Exports

Select Greens has steadily evolved into a reliable export partner for international importers in Europe, the GCC, Africa, and Latin America.

The company specializes in:
• Fresh fruits & vegetables: including citrus, sweet potato, pomegranate, onion and garlic
• Frozen products — with growing demand for Egyptian French Fries
• Delivering products backed by:

• consistent supply

• strict quality control

• professional logistics management

• compliance with international standards

The episode naturally highlighted the company’s leadership style demonstrating how a women-led organization can shape Egypt’s presence in global food supply chains with confidence, clarity, and strong market insight.

Key Insights Shared During the Interview

1. Raising the Standards of Egyptian Produce Exports

The discussion emphasized the importance of adhering to international specifications, pesticide standards, and packaging requirements especially for premium markets in Europe and the Middle East.

2. The Rise of Frozen French Fries as a High-Growth Export Category

Select Greens highlighted the expansion of its French Fries export program, addressing the increasing global demand and the company’s ability to supply premium-quality cuts tailored to market preferences.

3. Quality, Safety, and Meeting Buyer Expectations

A core message in the interview was Select Greens’ commitment to quality assurance from farm sourcing to packing and logistics ensuring that shipments meet the standards required by supermarkets, distributors, and foodservice buyers.

4. Innovation, Flexibility, and Market Diversification

The conversation showcased Select Greens’ strategic approach to exploring new markets, adapting to customer needs, and creating sustainable export growth paths for Egyptian produce.

The Impact: Strong Media Coverage Across Egyptian News Platforms

Following the broadcast, the interview received extensive coverage across multiple reputable news outlets demonstrating high public interest in the company’s story and performance.

The feature was picked up by several platforms including:
Almolakhas Ektesady, EgyGate News, Almasar Al Eqtsady, Bonat Al Mostaqbal, City Today, Al Tareeq, El Forsa News, El Kayan, and others.

This strong media traction highlights both the success of the episode and the growing recognition of Select Greens within Egypt’s export ecosystem.

How This Supports Select Greens’ Export Strategy

The TV feature and subsequent press coverage aren’t just PR moments — they reinforce the company’s long-term strategy by:

• Building deeper trust with international importers
• Highlighting Egypt’s strengths in citrus and frozen products
• Showcasing Select Greens’ readiness for large-scale retail programs
• Promoting the company’s modern, quality-driven export model
• Positioning Select Greens as a reliable source for Egyptian Valencia oranges, French Fries, and premium fresh produce

This visibility supports the company’s plans for upcoming export seasons, especially with rising demand for:
• Valencia oranges (season approaching)
• Frozen French Fries
• Sweet potato
• Fresh pomegranate
• Other strategic Egyptian products

What’s Next: Opportunities for the 2025 Export Season

With the citrus season starting soon and the frozen fries program expanding, Select Greens is preparing for a year of strong export growth.

The company is now focusing on:
• Securing season-long supply programs
• Supporting retail, wholesale, and foodservice importers
• Enhancing logistics timelines
• Maintaining compliance with European and international standards
• Building long-term, trust-based partnerships

Watch the Full Interview

📺 YouTube Link: (Watch the full interview of Howaida Hassan the Founder and Export Manager of Select Greens)

Join the Select Greens Network

Importers, distributors, and buyers interested in consistent quality and reliable supply are invited to connect with the Select Greens team for the upcoming season.

export@SelectGreens.eg
+201016007773

Select Greens Egyptian Exports with Global Standards